Bitcoin in 2010: $0.09 Per Coin
Bitcoin was barely a year old. Most people had never heard of it. A single coin cost less than a dime, and the entire network ran on a handful of computers in dorm rooms and garages. The iPad had just launched, Instagram didn't exist yet, and the world was still reeling from the 2008 financial crisis.
On January 1, 2010, one Bitcoin cost $0.09. At today's price of $73,071, that represents a 811,900x return. Here is what different investments would be worth.
The Math: $100, $500, and $1,000 Invested
$100 invested would have bought 1,111.1111 BTC, worth $81,190,000 today.
$500 invested would have bought 5,555.5556 BTC, worth $405,950,000 today.
$1,000 invested would have bought 11,111.1111 BTC, worth $811,900,000 today.
BTC price then: $0.09
BTC price now: $73,071
Return multiple: 811,900x
What This Actually Means for You
These numbers are staggering, and it is natural to feel a pang of regret. But that is the wrong takeaway. In 2010, buying Bitcoin required conviction that almost nobody had. The infrastructure barely existed. The risk was real. What matters now is recognizing that the same asymmetric opportunity exists on a smaller scale going forward — and that the best time to start is today.
The most effective strategy is not trying to time the market. It is dollar cost averaging — buying a fixed amount on a regular schedule, regardless of price. Every four-year DCA window in Bitcoin's history has been profitable. You do not need to buy at the bottom. You just need to start.
If the question keeping you up at night is whether you have missed the boat, read Is It Too Late to Buy Bitcoin? The short answer: it has never been too late for people who think in years, not days. And if you want to protect your savings from inflation, Bitcoin remains the hardest asset ever created.
Run Your Own Numbers
Want to see what a custom amount would be worth? Use the What If calculator to plug in any amount and any date. Or try the DCA calculator to see what regular weekly or monthly purchases would have grown to. If you are new to all of this, start here.